Tag Archives: Facebook

How to Build Business with Facebook Deals

There’s an independent theater near my house that offers customers a cheesy looking discount card. Show it to the disinterested teen-ager behind the glass when you buy a ticket and he’ll take your money and punch a hole in the card. After five punches, the next film is free. Of course, if it’s a “new” … Continue reading

Book Review: Facebook Advertising For Dummies

There’s a lot of buzz these days about the amount of traction Facebook has gained as an advertising platform. According to Hitwise, nearly one in four page views, excluding mobile-generated traffic, in the U.S. now occurs on Facebook.com, and comScore recently reported that 23.1 percent of all online display ad impressions in the month of … Continue reading

Facebook Ads: Worth the Money?

Tomorrow is Small Business Saturday, a day to support local businesses. More than 1 million people “liked” the American Express OPEN Facebook page for the campaign in just two weeks. For signing on, which involves offering discounts to Amex card users, 10,000 small businesses received $100 worth of free Facebook advertising. With the big day … Continue reading

How the Fortune 500 Uses Social Media

Just out from the Center for Marketing Research at the University of Massachusetts Dartmouth is a study targeting the use of social media by America’s largest companies — the Fortune 500. In particular, the research examines what the big boys are doing when it comes to using blogs, Twitter and Facebook. And the results show … Continue reading

Small Business Saturday, Another Reason to Pay Attention

By now you may have heard about Small Business Saturday, an American Express social-media marketing campaign that launched last week. OK, Amex calls it a “movement.” The company is offering $100 in Facebook advertising free to the first 10,000 small businesses when they sign on to the campaign. Any small business with $10 million or … Continue reading