Tag Archives: Blog

Blogging For Business

For many small business owners, blogging is not merely a hobby. It can be one of the most effective ways of generating exposure for a business without spending a lot on advertising. Well-written blogs will attract visitors from all around the world and people using search engines will easily find your business. Blogging need not … Continue reading

How the Fortune 500 Uses Social Media

Just out from the Center for Marketing Research at the University of Massachusetts Dartmouth is a study targeting the use of social media by America’s largest companies — the Fortune 500. In particular, the research examines what the big boys are doing when it comes to using blogs, Twitter and Facebook. And the results show … Continue reading

Putting the Focus on B2B Blogging

If you’re responsible for marketing or business communications at a B2B company and you’re still on the fence about incorporating a blog into your business-aligned communication strategy, this should be of interest. HiveFire, a Cambridge, Mass.-based internet marketing software solutions company, has released the results of a marketing research survey that suggests many business-to-business companies … Continue reading