Category Archives: Book Reviews
Book Review: Facebook Advertising For Dummies
There’s a lot of buzz these days about the amount of traction Facebook has gained as an advertising platform. According to Hitwise, nearly one in four page views, excluding mobile-generated traffic, in the U.S. now occurs on Facebook.com, and comScore recently reported that 23.1 percent of all online display ad impressions in the month of … Continue reading
Book Review: The Family Business Guide – By Frederick D. Lipman
The structure of a family business as a business model has been one of my all time favourites, after all over 80 % of all businesses around the world are family businesses. Running a family business can be a very stable and fulfilling way to run a business, as it grants the family members a … Continue reading
Book Review: The Smarta Way To Do Business – By M.Thomas and S.Wasmund
We live in the age of “Celebpreneurs” and I’m often not overly excited about the way in which these entrepreneurs portray business, especially SMEs. But the good people at Wiley sent me this review copy of “The Samrta Way To Do Business” and after having read it I have had to revise my opinion somewhat. … Continue reading
